About us

The Origin Story of Kindness Is Greatness

Kindness Is Greatness was born from a simple yet powerful belief: kindness has the power to change the world. Founded by Madalyn, a nonprofit leader with nearly two decades of experience championing women, children, and mental health causes, the brand is more than just apparel—it’s a way of life.

Throughout her career, Madalyn witnessed firsthand how even small acts of kindness—whether through access to healthcare, bringing a child’s dream to life, or seeing a community come together to lift each other up—could create ripples of positive change. But in a world often divided by differences, she realized that kindness isn’t just a virtue—it’s a strength. A force that unites, empowers, and inspires.

From this belief, Kindness Is Greatness was created. Not just as a phrase, but as a reminder that greatness isn’t about power or wealth—it’s about how we treat others, and ourselves.

More Than Apparel—A Statement

What makes Kindness Is Greatness unique is that it isn’t just another feel-good brand. Every piece in our collection is designed to inspire action, using bold, minimalist designs to make a statement—without saying a word. Each piece of apparel adds to the ripple effect reminding people that kindness is greatness.

Wear Your Values—Spread the Message

The collection is meant to be worn as a badge of honor, for those who believe in human dignity, equality, and the power of good. Whether you’re standing up for a cause, offering a helping hand, or simply wearing your values on your sleeve, this brand represents YOU. It’s not just about fashion. It’s about belonging to a community that believes in lifting others up, speaking out against injustice, and leading with love.

Giving Back—Standing Up Against Bullying

Because kindness should be shared, a portion of proceeds are donated to anti-bullying initiatives, helping cultivate a world where kindness is the norm, not the exception. Your purchase is helping create safer spaces where young people can grow up confident, valued, and unafraid to be themselves.
This isn’t just a brand—it’s a movement. A commitment to making the world a better place, one act of kindness at a time.

Because in a world where you can be anything… choose to be kind.